Bachelor of Science in Mass Communication is designed for students who want to obtain a background in general communication skills while concentrating in any one of the areas. These concentrations prepare students either for a variety of positions in media-related professions or for further advanced study.
The Bachelor of Science degree requirements include both professional and academic courses. Professionally oriented courses help students develop specific marketable skills. The academic courses help them understand communication theory and research. Each of these areas provides an important managerial background in a media-related profession. The concentrations enable students to become familiar with the nature and functions of specific communication industries. Students also develop a broad knowledge of the media history in Islamic perspective and structure of media as well as the ability to assess and think critically about future trends that may influence their careers. Taking a graduate internship in any of the major areas of concentration is a prerequisite of degree as it provides valuable experience and networking opportunities.
RIMS offers the concentration in print media, electronic media, advertising and public relations and media management.