BBA degree at RSL aims to enhance your understanding of business while developing analytical and evaluative skills. You will be introduced to the latest business concepts, management techniques, developing the capacity for independent critical thought and problem solving, as well as other skills required in responsible positions in a wide variety of organization and professions.

This is a 4 year program comprising 8 semesters with minimum of 132 semester credit hours (sch). There will be a Fall and a Spring semester in each year. The summer session will be utilized for projects, internships and deficiency courses.

The following requirements need to be met in order to get admission in the BBA program

• A minimum of 12 years of education -Intermediate, A Level or equivalent (Minimum 2nd division)
• Admission Test
• Interview

Each candidate for the BBA degree is required to complete successfully the following undergraduate courses:

Core Courses (60 sch)

Under Graduate Business Elective Courses (27 sch)

The elective courses will be decided from the following list by the university depending on the current market trends and requirements.

General Courses (30 chrs)

Undergraduate Specialization Courses (9sch)

The student is required to study 03 courses from the list of Under Graduate Specialization Courses given at the end.

It is mandatory for every student to participate in an internship program following their 6th semester or after the completion of 90 credit hours. A formal evaluation will be carried out and Pass/Fail grade will be awarded to the student.

Under Graduate Specialization Courses

Finance

1. Analysis of Financial Statements
2. Managerial Finance
3. Security Analysis and Portfolio Management
4. Financial Risk Management
5. Project Evaluation
6. Corporate Finance
7. Islamic Economics
8. Islamic Banking and Finance
9. International Finance
10. Internal Auditing
11. Venture Capital
12. Managerial Accounting
13. Micro Finance

Management & HRM

1. Training & Development
2. Organizational Development
3. Human Resource Management
4. Leadership
5. Organizational Theory
6. Strategic Human Resource Management
7. Recruitment & Selection
8. Compensation Management
9. Performance appraisal & Management
10. Project Management
11. Managerial Decision Making

Marketing

1. Marketing Research
2. New Product Development
3. Brand Management
4. Advertising
5. Sales Management
6. Consumer Behavior
7. E- Marketing
8. Services Marketing
9. Supply Chain Management
10. Retail Management

Technology Management

1. Management Information Systems
2. E-business
3. Decision Support Systems
4. Operation management
5. Fundamentals of Data Warehousing and Mining
6. Relational Data Base Management Systems I (RDBMS-I)
7. Relational Data Base Management Systems II (RDBMS-II)
8. Enterprise Resource Management
9. Data Communication & Networking
10. Information Security

Quantitative Decision Making

1. Decision Making
2. Business Maths
3. Statistics
4. Statistical Inference
5. Operations Research
6. Financial Modeling
7. Advanced Quantitative Techniques
8. Econometrics-I
9. Econometrics-II
10. Logic
11. Critical Thinking

1. Business Communication-I
2. Business Communication-II
3. Technical Report Writing
4. Listening Skills
5. Oral Communication
6. Conflict & Negotiation Management
7. Non Verbal Communication
8. Public Relation
9. Customer Relation Management
10. Communication & IT

Entrepreneurship

1. Corporate entrepreneurship
2. Culture, society and entrepreneurship in developing economies.
3. Entrepreneurship and new ventures
4. Family enterprise
5. Entrepreneurial Finance
6. Managing a growing business
7. Marketing for entrepreneurs
8. Raising money- venture capital, angels & incubators
9. The ultimate entrepreneurial challenge
10. Idea Generation & Feasibility Study